Smart Will Have To Go Electric To Stay Alive

Industry News

Over $4 billion in losses requires a drastic re-think.

Twenty years ago, Daimler took a gamble by starting its Smart division, believing car buyers would soon want a car that could be easily maneuvered and parked in busy cities throughout the world. Unfortunately for the German automaker, cars like the Smart ForTwo never caught on as hoped. Today, the brand’s future isn’t look too bright. But there may be one last ray of hope. reports that Daimler is about to change Smart’s top management, forcing out current CEO Annette Winkler, who’s run the company for the past eight years.

No word yet on her replacement, but it’ll need to be somebody who firmly understands what’s needed to not only fix Smart, but also to turn it into an EV-only brand. The idea is to turn it into sort of an urban version of Tesla. As we already knew, . As an EV-only brand, the goal is to capitalize on the growing acceptance of pure battery-powered cars along with the ever increasing congestion plaguing the world’s major cities. Daimler obviously hopes this plan will work, especially since Smart has reportedly racked an estimated $4.6 billion in losses. In other words, it’s make or break time.

You Might Also Like
40 Years Of Toyota Supra – Part 1: The Celica Years
40 Years Of Toyota Supra – Part 1: The Celica Years
5 Luxury Carmakers That Are Racing To Smash Tesla
5 Luxury Carmakers That Are Racing To Smash Tesla

However, Smart has been beneficial for Daimler because it’s a quirky brand allowing for experimentation, as well as helping it offset the emissions from gas guzzlers like the AMG GT. As point outs, for example, the G-Class SUV (at least the previous generation) produces almost three times the C02 as the Smart ForTwo.

This Twin-Turbo Dodge Demon Has 1,400 HP And A Carbon Fiber Body

And it will debut at SEMA next month.

Ford Shifts Marketing Focus To Keep Customers From Leaving

Some customers are upset over the decision to kill off sedans and hatchbacks.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

аккумуляторы Суммы