Should Audi Fight The Mercedes-AMG Project One With This RS Concept?


The hypercar bar has been raised, so what’s Volkswagen AG’s answer?

Ever wonder why nobody asks how the Volkswagen Group is doing? It’s because nobody ever has to worry about the German powerhouse. Even with the crippling blow it delivered to itself with a few lines of cheat code, Volkswagen AG still managed to be the largest automaker in the world the same year it was caught making murderously unethical diesels. It may have something to do with the fact that it owns VW, Porsche, Audi, Lamborghini, Bentley, Bugatti, Ducati, Italdesign, Seat, and Skoda to name a few of its subsidiaries.

That’s like having every ace in the deck. It’s a bit curious then that Volkswagen doesn't meddle in the realm of the hypercar. Okay maybe the Bugatti Chiron, Porsche 918 Spyder, and Lamborghini’s ultra-rare supercar derivatives have that ground covered, but the fact of the matter is that Mercedes-AMG and the Aston Martin/RedBull duo are raising the bar of what it means to be a hypercar with the Project One and Valkyrie, built to give well-heeled buyers literal manifestations of F1 cars that can be driven on the road. Volkswagen AG has no answer to these…yet, but thankfully rendering artist took the time to come up with a couple of examples of what it might look like if it did.

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Such a car has to be built under the Audi brand because Lamborghini is too brash, Porsche is too plain looking, and despite Bugatti’s historic ties to racing, it’s too entrenched in the grand touring hypercar image to budge. Audi is the brand that has the most flexibility to pull it off given how wide its range is, so Ivanov toyed with the Four Rings’ angular design, mixing some of the R8’s styling elements with a hints of the Bugatti Chiron to make the wonderful hypercar we see here. We certainly like where this is going, but it’s too bad that the chance of it coming to life is absolute zero. That's not because it’s impractical, but because Audi recently due to Dieselgate. Guess the giant wasn't left totally untouched.

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