Overall production output will drop by at least 10 percent. Hopefully, this production slowdown will end by fall, right around the time when the goes on sale. Along with the Altima, . Nissan has been quite aggressive in the US in order to claim a bigger share of the market share pie since 2008. However, this strategy led to high-volume, low-margin sales to places like rental fleets. Generous sales incentives were another contributing factor. For example, Nissan’s average incentive per vehicle last quarter was $4,000. The industry average was $3,600. On the one hand, this approach boosted sales, but harmed overall brand value in the long run.