More Tricked-Out Toyota Trucks Are Coming At The Expense Of Sedans


Pickup trucks and SUVs are hot sellers. Sedans? Not as much.

Last week at the Chicago Auto Show, Toyota revealed an updated TRD Pro lineup consisting of a . For example, the Tacoma’s snorkel, located on the A-pillar, is called the TRD Pro Desert Air Intake. Its purpose is to provide fresh oxygen for the engine instead of dirty air kicked in while off-roading. According to , Toyota is planning more of these tricked-out truck and SUV accessories because Americans are buying trucks and SUVs again at the expense of cars.

In Toyota’s case, more than 40 percent of Tacoma, Tundra and 4Runner sales are TRD versions. At the same time, Toyota executives are strongly considering a reduction in the number of sedan variants for the likes of the Camry, Corolla, and Prius. However, neither of these models are heading to the chopping block anytime soon. “We will look and evaluate every single one,” said Jack Hollis, head of Toyota US sales. “Do we need all of them? We just want to evaluate the performance of each.” It’s possible that in the near future Toyota will simplify the number of sedan variants it’ll offer to help cut costs. The money saved could then be invested in more TRD Pro accessories. This situation is not unique to Toyota.

You Might Also Like
9 Dream Fake Supercars On Craigslist For Less Than $30,000
9 Dream Fake Supercars On Craigslist For Less Than $30,000
This Is What Kia Should Do To Create A Sportier Forte
This Is What Kia Should Do To Create A Sportier Forte

Automakers doing business in the US have all been witnessing a shift in buyer habits over just the past few years as truck and SUV demand has increased at the expense of conventional passenger cars. For example, . Fiat Chrysler, meanwhile, dropped the and entirely. Toyota does not seem to be planning on follow suit, and the key to preserving its sedans is to be smart. Why offer a large number of Camry variants when there are not enough interested buyers? Simplifying the trim levels is probably the best way to go in this case. In the meantime, the reborn Ford Ranger will soon hit the market and Toyota is making sure it’ll have its Tacoma ready.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.