Customized grand tourers showcased at the Italian Embassy in Tokyo.
Ferraris are expensive. There's no getting around that. But they can be made even more so through the exotic automaker's Tailor Made program. And that's just what it showcased recently to customers in , which (despite high tax rates on imported cars with large-displacement engines especially) stands as one of the largest markets for exotic sports cars in the world.
In a special event called “The Art of Ferrari Tailor Made,” held at the Italian Embassy in Tokyo, the Prancing Horse marque rolled out an array of models, each customized for a very different look and feel.
One vehicle, for example, was done up in classic dark green with saddle leather interior. Another was shown in a deep burgundy with a two-tone cream and brown cabin. A light blue car sported an off-white cockpit. There was a black car with red accents, a dark blue one with rose gold, and a brighter blue with white racing stripes. Each featured a different wheel finish as well, along with an extensive array of other options from Maranello's special-order personalization program.
The is Maranello's four-seat grand tourer, launched two years ago as the replacement for the FF on which it's based.
Ferrari offers the Lusso with either a 6.3-liter naturally aspirated V12 and all-wheel drive, or (in T guise) the same award-winning 3.9-liter twin-turbo V8 as the 488 and Portofino driving the rear wheels. Eight-cylinder models, with their (relatively) more accessible prices, fueled Ferrari's sales growth this year nearly twice as much as the more expensive twelve-cylinder models – particularly in Far Eastern markets.
Of the 1,233 vehicles that Ferrari sold in the Asia Pacific market (outside of China) last year, more than half – 775 cars all told – were sold in Japan, compared to “only” 617 sold in mainland China, Hong Kong, and Taiwan.