In Blade Runner’s alternate reality, Peugeots never stopped being sold in America.
Director Denis Villeneuve's moody sci-fi epic Blade Runner 2049 recently hit cinemas, and while it might not be , it’s received universal praise with critics hailing it as a modern masterpiece. The original Blade Runner released in 1982 was highly influential with ground-breaking special effects that immersed you into a bleak, believable dystopian world, and the same is true for the sequel. How is this relevant on a car website, you may ask?
While not strictly a car movie, Blade Runner 2049 features some - including a surprise cameo by a certain French automaker. Ryan Gosling’s character, Detective K, is seen in the trailer piloting a flying car known as a “Spinner” to hunt down renegade androids known as replicants. With its supercar shape and scissor doors, it wouldn’t have surprised us if it represented the director’s vision of how a Lamborghini could look in 30 years-time if automaker’s ambitions to launch flying cars becomes a reality. Now that the film is out, has confirmed that the Spinner piloted by Detective K is actually a Peugeot. No, we didn’t expect that either.
The product placement is extremely subtle: the only way you can tell it’s a Peugeot is from brief shots of the dashboard and lettering on the front and rear if you squint hard enough. It’s an odd decision, given that this is an American-made movie set in a dystopian LA when Peugeots haven’t been sold in the US since 1991. Of course, it could be a way to target other markets where the brand is more established, but Peugeot hasn’t even publicised its surprise appearance in the film. Coincidentally, French group PSA , but it won’t be selling cars. Perhaps this is a sign that French cars will return to America in the future in the form of flying cars.